This ever-growing sport has an evolving following of fans. Often seen to be the poor cousin of the V8 Super Car Series, V8 Utes has a clever team of marketers behind it, with 'Spherix' making a huge stand on its own. 'Spherix' pulls some exceptional drivers, sponsors and fans.
V8 Utes needed to lead the way with an online presence that was not only informative, but was also so attractive that site visitors would want to visit it regularly. As Spherix is a very mobile team, they needed to keep the site up-to-date in an instant, plus also be able to push out latest news releases to the worldwide media - often drawing them back to the site with the immediacy of on the spot news.
The solution was to create a website with a look and feel that reflected the speed and excitement of the sport. It had to be a high content site that was easy to navigate, with interactive features that encouraged and drew the fans to the site regularly. Combining with the ease of use, the effectiveness of the database marketing solution gave the depth needed to lift the awareness of regular visits to the site.
View website: www.v8utes.com.au
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