The biggest event of the year for any actress/actor, fan, or movie watcher - 'The Oscars'. An opportunity that the Australian expert of the popular stars had to lead the way in. OK! Magazine - with people on the spot and the excitement building, this magazine gave everyone what they wanted - instant information, inside scoops and follow-up gossip.
The was to provide OK! Magazine readers with instant information and pictures for this big event, yet also build a fun interactive environment that enabled their site visitors the feeling of being involved. Writers/Photographers/Advertisers all needed to be able to access, input and update information easily and quickly.
The solution was to build the 'Red Carpet' website that reflected the OK! Brand, combined with easy to use interfaces that enabled the OK! Team to instantly update the site. There was also the facility to make money by attracting big advertisers through the design and smart use of technology. By assuming the anticipated number of visitors to the site, marketing through multiple media including their own email loyalty club was made easy.
View website: www.okmagazine.com.au/oscars
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