OK! magazine is one of Australia's most well-known celebrity magazines, starting in the Australian market only a few years ago. As a result of their overwhelming success, in late 2006 OK! magazine decided to move from a monthly publication to a weekly, and needed a more robust website partner to go with them.
With their popularity growing, OK! made a strategic decision to go weekly. They also knew from their research that nearly all of their readers had Internet access and due to the vast content on the Internet, a lot of readers and potential readers were accessing this resource for celebrity news.
The challenge was how could they utilise the Internet to encourage greater weekly sales, build up their brand, and position themselves online as the location for up to date news of interest.
To be strong online, it was essential that the content needed to be instantly updated but also the environment needed to draw people back to regularity. They also needed a partner who understood the power of the Internet and could produce reliable and innovative products that would position them as leaders.
The solution was to create an information portal that instantly looked full of up to date celebrity news that engaged the site visitor, and provided interactivity that encouraged readers to regularly return.
This was seamlessly combined with a database marketing solution that easily captured people's details and interacted with them even when they were not at the site, encouraging them to come back and to purchase their weekly magazine.
View website: www.okmagazine.com.au
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