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One association makes life easier for its members

Written on the 29 May 2007 by Tracey Voyce

The goal of this Association, like most, was to attract and retain members by providing them something of great value to help their member's businesses grow.

To achieve this, IntoResults set up a duplicate IntoResults site for them and re-branded it with their Association's colours and images. They then helped this Association build up a stock of articles, e-cards, vouchers, images, sales letters and surveys that would be valuable to their members.

Most of their members were in the financial industry and were very challenged by marketing. They were unsure what to do and how to do it and generally the quality and effectiveness of what they did produce was low and therefore they didn't get the required results.

Once they realised that the Association had done most of the work for them by producing all these templates and samples, they jumped at the chance to join the service, because most of the time all they had to do was schedule the date for the material to go out.

This Association produced for its members:

  • Dummy newsletters and additional articles that could be personalised by each member
  • Quarterly financial updates and educational pieces. Again, all the members needed to do was select which articles they wanted to send, and simply nominate who was to receive it. This enabled the members to be seen as the experts in the market place which helped them to attract clients and keep them longer
  • Seasonal e-cards with suggested special offers and vouchers
  • Highly attractive and effective seminar invitations and materials - right down to the PowerPoint presentations they could deliver at the events
  • Anniversary cards that could be automatically sent out to clients on their anniversary of joining the business
  • Multiple Surveys - new client surveys, service specific surveys, newsletter surveys etc
  • A series of sales promotions and letters

The end results:

Because this Association was facilitating a solution for their members' biggest challenge (effective marketing), and because it didn't take the Association long to set up - they attracted a lot of members and made additional money.

Members found that their marketing was easy and very fast to set up, with many of the strategies being able to set on automatic mode. This meant that much of their marketing didn't take a lot of time to maintain.

Amazing results from this new service flowed on to members and this in turn benefited the Association. So the good news was 'all around' positive success and satisfying results.

For more information on this topic and others, visit IntoResults.

Author: Tracey Voyce
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