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How to retain customers

Written on the 29 May 2007 by Tracey Voyce

What is one of the most important components of your business?
Your Customers!
Without them would you survive?

I know this statement sounds too simple to state - of course you know this. 
But then comes my next question - what are you doing to keep your clients (that is above your normal exceptional service/product levels)?

Did you know that of the people who leave a company, the number one (68%) reason for leaving was because of perceived indifference.

So what are you doing with your clients to make them feel appreciated, so they don't go to your competition?  Instead, they keep buying lots off you, PLUS rave about you to others - sending you a steady stream of new customers.
The following strategies are a sample of a few that work for most businesses.   Many are easy to implement, some can even be automated (if you are using the right program, like IntoResults.com) so there is nothing stopping even the busiest of business persons.

Make them feel special:

  • Send them a card (such as birthday, thank you, Easter, Christmas) - use online e-cards that are fun and can be automated (saving your time and money, as well as gaining brownie points)
  • Email them a voucher to print off, or use online, or even SMS them a code to show within a short period at your business, that will give them something special
  • Send them an online invitation to a client VIP night, that only special clients (and one friend) can come along to, such as a sneak preview of a new product, or a special evening to watch a monumental sports match (use an online solution that can automate this process for you)

Add Value (so you are giving them more than they expect):

  • Send them series of regular tips and advice on "how to..." (sent automatically after their first purchase)
  • Organise a discount, or special bonus at an aligned business (eg. A Mortgage Broker may organise a free consultation with a financial advisor)
  • Send them an online invitation to a workshop teaching them something that will improve their business, hobby or lifestyle (aligned to your business)

These are a few suggestions put together by Tracey Voyce at IntoResults (the complete email marketing solutions for businesses).  The goal of IntoResults is to help clients supersede their competitors by utilising tools that will enhance their business simply, timely (and where possible automatically) and effectively and supplying tools, advice and examples to leap their businesses forward.

For more information on this topic and others, visit IntoResults.


Author: Tracey Voyce
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