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Copying other people makes you a smart operator

Written on the 29 May 2007 by Tracey Voyce

"I know the power of newsletters, and it would be great for my business, BUT I don't have the time..."

Does this sound like something you would say?

Your challenges with time are very much a concern to us and as a result many of our features focus on making your marketing easier and faster for you.

You can put your newsletters together so much faster by using one of our outstanding features - the Article Library. Here is where you store your own articles plus, as an IntoResults user, you will have access to a public library for storing articles you'd like to share. As well as this, the Public Library allows you to source a large variety of quotes and articles that have been written by other contributors and are available for you to include in your newsletters too!

Most of our clients also gather articles from other sources such as their Industry Association or suppliers and just add (cut and paste) them into their own article library within IntoResults. These Industry groups are usually happy to supply this sort of information - all you have to do is 'ask'.

Your next step is simply to select which articles you want in your newsletter template, and then 90% of your newsletter is completed, just like that!

The added bonus is that when you select an article to appear in your newsletter, it puts in only the first couple of paragraphs. This automatically serves the three purposes mentioned in 'How To Get Your Newsletters Read'. That is, it makes your newsletters look good, enables you to test and measure the success of your content and it entices readers to your website.

And for those of you who want to add one more element of convenience, you can use one of our great team of contract writers to write the articles for you, or just to edit them to ensure your grammar and spelling is correct. Remember, your newsletter is a reflection of you and your business - make sure it sends the right message.

If you would like to know more about our writing and editing service, please email me and make sure you read this month's great offer for starting up with IntoResults as some of these services are included.

This value added package takes the fear and stress away from producing effective marketing pieces and is an extremely simple way for you to get started.

For more information on this and other topics, visit IntoResults.


Author: Tracey Voyce
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