http://www.bluehype.com.au/ Bluehype Web Services Articles http://www.bluehype.com.au/?process=views/article.php&articleId=2600 http://www.bluehype.com.au/?process=views/article.php&articleId=2600 Even if you have never read one, you will more than likely have heard about blogs.  They have become one of the most popular ways that people use the web because they give everyday people the chance to share their opinions with millions of other Internet users.  A blog is an online journal with numerous entries, with the most recent entry displayed first.  Blogs typically contain the author's commentary and views... http://www.bluehype.com.au/?process=views/article.php&articleId=2599 http://www.bluehype.com.au/?process=views/article.php&articleId=2599 One of the most repeated mantras of marketing is "test and measure".  Marketing professionals are constantly testing their emails, newsletters and offers to find out what is most effective for generating results for their business.  But testing and measuring isn't just for big companies with full-time marketing staff - you can test your own email marketing quickly and cost-effectively by following a few simple... http://www.bluehype.com.au/?process=views/article.php&articleId=2598 http://www.bluehype.com.au/?process=views/article.php&articleId=2598 You may currently have a great website for your clients and prospects to use to connect with your business.  But is your website reaching its full potential?  Are you taking full advantage of your presence on the Web?  In today's competitive Internet environment, it's not enough to simply have your site just sitting there - you need to be proactively making it generate results for your business. In order to do... http://www.bluehype.com.au/?process=views/article.php&articleId=2301 http://www.bluehype.com.au/?process=views/article.php&articleId=2301 Looking for a simple way to improve your branding, promote your products to your prospects and educate your clients on making the most out of your services?  You need a case studies manager.  Case studies are examples of how clients have used your products to generate success for their business.  They are 'success stories' that explain what the client did, which products they used and what their... http://www.bluehype.com.au/?process=views/article.php&articleId=2292 http://www.bluehype.com.au/?process=views/article.php&articleId=2292 Often reading stories of how other businesses get great results gives you the inspiration to do something new in your own business.  Read this case study of a restaurant that used our website and database marketing products to generate measurable results for their business. This critically acclaimed restaurant had a reasonable stream of customers, but needed to increase their patrons frequency to fill their... http://www.bluehype.com.au/?process=views/article.php&articleId=2291 http://www.bluehype.com.au/?process=views/article.php&articleId=2291   In the world of business, being unique is essential - if you're the same as everyone else, then why should a prospect choose you?  Having a unique selling point (USP) is vital for your business and your website. Internet Marketing expert Tracey Voyce gives you some advice on maximising your uniqueness. It is really common for a business owner to not know what makes their business unique.  When asked to... http://www.bluehype.com.au/?process=views/article.php&articleId=2077 http://www.bluehype.com.au/?process=views/article.php&articleId=2077 The most successful business has always been the one with a very impressive database of contacts (clients, past clients, prospects etc) and who keeps it up to date and fully utilised. Your contact list is your goldmine for your business. The number and variety of strategies you can utilise with it are limitless as are the results you can achieve from it. For example, it can be used to: Get people to buy more frequently from you ... http://www.bluehype.com.au/?process=views/article.php&articleId=2076 http://www.bluehype.com.au/?process=views/article.php&articleId=2076 I have always been a great believer in the value of surveys yet in the past I did them reluctantly in my businesses as they took so long to set up and evaluate. Not any more... This guide will touch on the massive value businesses are getting from conducting surveys. It will give you a snippet of the vast variety of surveys you can do and show you how fast and easy online surveys and evaluation can be. The greatest key to achieving success... http://www.bluehype.com.au/?process=views/article.php&articleId=2075 http://www.bluehype.com.au/?process=views/article.php&articleId=2075 The goal of this Association, like most, was to attract and retain members by providing them something of great value to help their member's businesses grow. To achieve this, IntoResults set up a duplicate IntoResults site for them and re-branded it with their Association's colours and images. They then helped this Association build up a stock of articles, e-cards, vouchers, images, sales letters and surveys that would be valuable to their... http://www.bluehype.com.au/?process=views/article.php&articleId=2069 http://www.bluehype.com.au/?process=views/article.php&articleId=2069 This story is about an Accounting firm who wanted to be seen as professional and unique. It wanted to be known as being proactive with their clients, and as an expert who continually helped their clients develop their businesses. The end result was that the firm was known as well informed, caring leaders in the market, and their clients stayed with them longer and bought more off them as a result of the increased information and value given... http://www.bluehype.com.au/?process=views/article.php&articleId=2067 http://www.bluehype.com.au/?process=views/article.php&articleId=2067 What is one of the most important components of your business? Your Customers! Without them would you survive?  I know this statement sounds too simple to state - of course you know this.  But then comes my next question - what are you doing to keep your clients (that is above your normal exceptional service/product levels)? Did you know that of the people who leave a company, the number one (68%) reason for leaving was... http://www.bluehype.com.au/?process=views/article.php&articleId=2065 http://www.bluehype.com.au/?process=views/article.php&articleId=2065 Producing a newsletter used to be one of the hardest, most long winded and costly projects, not only in writing the material, but also in producing the newsletter and getting it out to your database. Thankfully that era is now changing and the Internet is making it so much easier, faster and more economical to do so. In this guide we are going to teach you the winning tips to producing your next (or first) newsletter with success. You... http://www.bluehype.com.au/?process=views/article.php&articleId=2064 http://www.bluehype.com.au/?process=views/article.php&articleId=2064 So what do you do to get people to buy off you, if they don't buy the first time?Imagine: Someone calls you to find out about your services but you don't sell them there and then - what happens next? A new visitor arrives at your website but they don't buy or make contact with you - what happens next? Do they go away, and you just hope they come back again? Your salesperson visits someone on a cold call and they are not in... http://www.bluehype.com.au/?process=views/article.php&articleId=2063 http://www.bluehype.com.au/?process=views/article.php&articleId=2063 A major key to building a business and saving yourself time is to look at your business communications and see what you can automate. Automation involves setting it up once and then watching it continually happen with no effort from you. IntoResults has the solution that makes this happen for you easily and efficiently. Some areas you could automate include: Client birthdays: e-cards can be set up to be automatically sent and a you... http://www.bluehype.com.au/?process=views/article.php&articleId=2062 http://www.bluehype.com.au/?process=views/article.php&articleId=2062 If you are in Business and use the Internet you must read this article. Getting through the electronic gatekeepers as well as getting your recipient to open your email message, is fast becoming an 'art form'. It is interesting to note that you can do a direct mailer to letterboxes with no legal challenges. Yet as you are generally getting right to peoples' desks, to do the same online is illegal unless you have prior permission. There... http://www.bluehype.com.au/?process=views/article.php&articleId=2061 http://www.bluehype.com.au/?process=views/article.php&articleId=2061 "I know the power of newsletters, and it would be great for my business, BUT I don't have the time..." Does this sound like something you would say? Your challenges with time are very much a concern to us and as a result many of our features focus on making your marketing easier and faster for you. You can put your newsletters together so much faster by using one of our outstanding features - the Article Library. Here is where you store... http://www.bluehype.com.au/?process=views/article.php&articleId=2060 http://www.bluehype.com.au/?process=views/article.php&articleId=2060 A Winning Strategy to make your clients feel special from the beginning with little effort from you...Two common business challenges have now been overcome with this new strategy:  Lack of time and keeping your new client service levels high Lack of time is always a challenge in business, so any strategy that automatically happens, has the potential to make money and build loyalty will always be a winner New clients can... http://www.bluehype.com.au/?process=views/article.php&articleId=2059 http://www.bluehype.com.au/?process=views/article.php&articleId=2059 Franchisor gets their Franchisee network on top of their marketing easily and cost effectivelyThe challenge for most Franchisors is getting their Franchisees to do their own local marketing, as well as ensuring there is consistency with the marketing efforts of all their Franchisees.  Here is a story about one Franchisor who no longer has this challenge - their franchisees are now sending out some great marketing pieces, with very... http://www.bluehype.com.au/?process=views/article.php&articleId=1558 http://www.bluehype.com.au/?process=views/article.php&articleId=1558 With the Internet, now considered an important business tool, maximising the Internet for businesses is a lucrative medium. The facts don't lie, today, an average of 6 out of 10 purchases are researched online first, and in Australia alone, over $34.5 billion was spent online in the last financial year.  Many businesses are cashing in on the immediacy of the Internet, gaining huge value from the strength of the medium and its... http://www.bluehype.com.au/?process=views/article.php&articleId=1557 http://www.bluehype.com.au/?process=views/article.php&articleId=1557 eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them coming back to your website to actually generate revenue.  But when clients can potentially receive a lot of emails each day, it's not easy to actually keep clients interested.  So how can businesses make sure their eNewsletter is actually read, and not... http://www.bluehype.com.au/?process=views/article.php&articleId=165 http://www.bluehype.com.au/?process=views/article.php&articleId=165 Here are some easy ways to communicate your message effectively. Communicate Your Message with Words - Words communicate ideas. They are necessary to describe your products/services and their benefits. To be effective, your message must be focused and appropriate for your target audience. Don't try to sell to everyone. If you target the wrong audience, they won't buy. Tell your visitors what's in it for them by telling them how they will... http://www.bluehype.com.au/?process=views/article.php&articleId=3868 http://www.bluehype.com.au/?process=views/article.php&articleId=3868 James has recently been featured on HatchThat.com - a blog dedicated to interviewing entrepreneurs to "get an insight into how they do their thing". James discusses the nature of the web development industry and his passion for helping small to medium businesses succeed online. He also talks about the companies most recent startup, Bloomtools the Internet Franchise Opportunity for people to own their own web empire. http://www.bluehype.com.au/?process=views/article.php&articleId=2662 http://www.bluehype.com.au/?process=views/article.php&articleId=2662 Spice up your night with this tasty, healthy Asian-inspired meal. Preparation time:  20 minutesCooking time:  10 minutes Ingredients (serves 4):1 1/2 tbs peanut oil 500g beef stir-fry strips 2 carrots, cut into short thin sticks 1 red capsicum, cut into thin strips 1 stalk lemongrass, white part only, finely chopped 4cm piece fresh ginger, thin sticks 3 garlic cloves, crushed 1 1/2 tbs soy sauce 1 1/2 tbs sweet... http://www.bluehype.com.au/?process=views/article.php&articleId=2046 http://www.bluehype.com.au/?process=views/article.php&articleId=2046 How many of you are experts in your chosen fields?  One of the most valuable and often overlooked tools we possess as industry experts is the wealth of knowledge we have ourselves.  But the real question lies in how many of you are truly translating this knowledge into achieving one of the most profitable and rewarding business goals - loyal customers.  The Benefits of Loyal Customers Loyal customers are often... http://www.bluehype.com.au/?process=views/article.php&articleId=1948 http://www.bluehype.com.au/?process=views/article.php&articleId=1948 This colorful vegetable medley, combined with a low fat cream sauce, will brighten any dinner table. Estimated Times:Preparation - 15 min | Cooking - 55 min |  6 side-dish servings Ingredients: 3 cups (about 3 medium) red or other waxy potatoes, coarsely chopped (as a yummy alternative you can mix in some sweet potatoe as well)2 tablespoons water2 cups of chopped veges (fresh or frozen or mix) eg. pumpkin, broccoli,... http://www.bluehype.com.au/?process=views/article.php&articleId=1931 http://www.bluehype.com.au/?process=views/article.php&articleId=1931 A common element in the success of a thriving businesses is their ability to take advantage of their database of contacts (clients, past clients, prospects etc). And while in the past, growing this database involved a lot of time and manual effort, it is now possible to automate this process thanks to the IntoResults system.   Your contact list is your business goldmine and it must be kept up-to-date. Thankfully, there are... http://www.bluehype.com.au/?process=views/article.php&articleId=1477 http://www.bluehype.com.au/?process=views/article.php&articleId=1477 Business owners can now have faith in the useability and result-generating potential of their websites, thanks to the launch of a ground-breaking new organisation. Bluehype Services IT specialist, James Greig, has established Website Standards Association (WSA), with other industry specialists, an innovative body that strives to set a high standard for web developers and ensure they produce websites that will actually generate results for... http://www.bluehype.com.au/?process=views/article.php&articleId=1265 http://www.bluehype.com.au/?process=views/article.php&articleId=1265 Then you need a 3G website. Designed to fully utilise the marketing potential of the Internet, a 3G Website will produce measurable results for your business. Depending on your goals and the type of business you run, these results could include: Increased sales through an online, secure shopping facility. Increased leads and referrals through smart interaction with existing and potential customers. Reduced product/service... http://www.bluehype.com.au/?process=views/article.php&articleId=1215 http://www.bluehype.com.au/?process=views/article.php&articleId=1215 You only have to look at your own preferences to realise that the Internet is increasingly becoming society's prime shopping choice. Recent surveys have shown that a whopping 60% of consumers research all their major purchases of products or services online, prior to making a purchase. Plus, did you know a massive $34.5 billion spent online in Australia, in the last financial year. These astonishing statistics alone beg the question - is your... http://www.bluehype.com.au/?process=views/article.php&articleId=1214 http://www.bluehype.com.au/?process=views/article.php&articleId=1214 Let's face it, unsolicited emails, also known as SPAM, are irritating, time-consuming and a drain on our resources. Plus, not only is this flood of unwanted advertising messages hard to stop, but it seems to be increasing. World-renowned for its tough anti-spamming laws, Australia is now leading the charge in the criminal prosecution of SPAM senders. In fact, just last October, a Perth-based company was fined a total of $5.5 million... http://www.bluehype.com.au/?process=views/article.php&articleId=876 http://www.bluehype.com.au/?process=views/article.php&articleId=876 While the rest of the world is enjoying their holidays, for many business owners, now is the best time to start contemplating and cementing their marketing plans for the New Year.   And while traditional marketing methods create worthwhile results for some businesses, more and more are discovering that it's the eMediums of the web, eMail, eZines, and eMarketing that are producing the most bang for their marketing... http://www.bluehype.com.au/?process=views/article.php&articleId=875 http://www.bluehype.com.au/?process=views/article.php&articleId=875 As society's love affair with all things 'on-line' continues, the importance of a functional and sales-producing website, to the success of a business, has never been greater. That being said, however, it is also amazing how many so-called 'professional' websites fail to meet even the minimum standards for functionality, let alone produce measurable results. The good news is that it's no longer difficult to make-over, update or create a... http://www.bluehype.com.au/?process=views/article.php&articleId=261 http://www.bluehype.com.au/?process=views/article.php&articleId=261 So you've finished building a great website and you're ready to start raking in the profits - if you can figure out how to let the world know your business exists. Although creating an attractive website is an important first step if you plan to start your own online business, it is definitely not the last. In fact, once the website is complete you've still got quite a lot of work on the horizon. Just because you have a website up and... http://www.bluehype.com.au/?process=views/article.php&articleId=164 http://www.bluehype.com.au/?process=views/article.php&articleId=164 Search engines have the main purpose to index thousands of millions of web pages. Once you look for a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant results for that search. The only criteria are the number of pages found and their relevance depend on are the capabilities of the used search engine. Google...