http://www.bluehype.com.au/ Bluehype Web Services Articles http://www.bluehype.com.au/?process=views/article.php&articleId=2600 http://www.bluehype.com.au/?process=views/article.php&articleId=2600 Even if you have never read one, you will more than likely have heard about blogs.nbsp; They have become one of the most popular ways that people use the web because they give everyday people the chance to share their opinions with millions of other Internet users.nbsp; A blog is an online journal with numerous entries, with the most recent entry displayed first.nbsp; Blogs typically contain the authors commentary and views on certain topics,... http://www.bluehype.com.au/?process=views/article.php&articleId=2599 http://www.bluehype.com.au/?process=views/article.php&articleId=2599 One of the most repeated mantras of marketing is test and measure.nbsp; Marketing professionals are constantly testing their emails, newsletters and offers to find out what is most effective for generating results for their business.nbsp; But testing and measuring isnt just for big companies with full-time marketing staff - you can test your own email marketing quickly and cost-effectively by following a few simple steps.nbsp; And with a... http://www.bluehype.com.au/?process=views/article.php&articleId=2598 http://www.bluehype.com.au/?process=views/article.php&articleId=2598 You may currently have a great website for your clients and prospects to use to connect with your business.nbsp; But is your website reaching its full potential?nbsp; Are you taking full advantage of your presence on the Web?nbsp; In todays competitive Internet environment, its not enough to simply have your site just sitting there - you need to be proactively making it generate results for your business.In order to do this, you need to have... http://www.bluehype.com.au/?process=views/article.php&articleId=2301 http://www.bluehype.com.au/?process=views/article.php&articleId=2301 Looking for a simple way to improve your branding, promote your products tonbsp;your prospects and educate your clients on making the most out of your services?nbsp; You need a case studies manager.nbsp;Case studies are examples of how clients have used your products to generate success for their business.nbsp; They are success stories thatnbsp;explain what the client did, which products they used and what their results were.nbsp; For... http://www.bluehype.com.au/?process=views/article.php&articleId=2292 http://www.bluehype.com.au/?process=views/article.php&articleId=2292 Often reading stories of how other businesses get great results gives you the inspiration to do something new in your own business.nbsp; Read this case study of a restaurant that used our website and database marketing products to generate measurable results for their business.This critically acclaimed restaurant had a reasonablenbsp;stream of customers, but needed to increase their patrons frequency to fill their restaurant.nbsp; The... http://www.bluehype.com.au/?process=views/article.php&articleId=2291 http://www.bluehype.com.au/?process=views/article.php&articleId=2291 nbsp;In the world of business, being unique is essential - if youre the same as everyone else, then why should a prospect choose you?nbsp; Having a unique selling point USP is vital for your businessnbsp;and your website. Internet Marketing expert Tracey Voyce gives you some advice on maximising your uniqueness.It is really common for a business owner to not know what makes their business unique.nbsp; When asked to describe their business,... http://www.bluehype.com.au/?process=views/article.php&articleId=2077 http://www.bluehype.com.au/?process=views/article.php&articleId=2077 The most successful business has always been the one with a very impressive database of contacts clients, past clients, prospects etc and who keeps it up to date and fully utilised. Your contact list is your goldmine for your business. The number and variety of strategies you can utilise with it are limitless as are the results you can achieve from it. For example, it can be used to: Get people to buy more frequently from you Refer you... http://www.bluehype.com.au/?process=views/article.php&articleId=2076 http://www.bluehype.com.au/?process=views/article.php&articleId=2076 I have always been a great believer in the value of surveys yet in the past I did them reluctantly in my businesses as they took so long to set up and evaluate. Not any more...This guide will touch on the massive value businesses are getting from conducting surveys. It will give you a snippet of the vast variety of surveys you can do and show you how fast and easy online surveys and evaluation can be.The greatest key to achieving success as... http://www.bluehype.com.au/?process=views/article.php&articleId=2075 http://www.bluehype.com.au/?process=views/article.php&articleId=2075 The goal of this Association, like most, was to attract and retain members by providing them something of great value to help their members businesses grow.To achieve this, IntoResults set up a duplicate IntoResults site for them and re-branded it with their Associations colours and images. They then helped this Association build up a stock of articles, e-cards, vouchers, images, sales letters and surveys that would be valuable to their... http://www.bluehype.com.au/?process=views/article.php&articleId=2069 http://www.bluehype.com.au/?process=views/article.php&articleId=2069 This story is about an Accounting firm who wanted to be seen as professional and unique. It wanted to be known as being proactive with their clients, and as an expert who continually helped their clients develop their businesses. The end result was that the firm was known as well informed, caring leaders in the market, and their clients stayed with them longer and bought more off them as a result of the increased information and value given...