Gold Coast Business News

Gold Coast Business News is the region's leading independent business magazine. The monthly magazine keeps Gold Coast business people up to date with reports on the latest business news, events and opportunities, as well as interesting profiles of local developments, companies and business leaders. With it's presence in the business community strengthening, Gold Coast Business News needed a great website to complement the magazine, as well as the ability to make the magazine content available online for its web-savvy audience.

Challenges

Like most businesses, Gold Coast Business News needed a site that was both attractive and functional. It was important that the site was an extension of the magazine, that it matched the magazine's professional 'look and feel', and was simple, user-friendly and searchable.

As well as this, the site needed to contain a complete archive of all past articles from the magazine and the stories from the current issue. The article archive had to be self-managed so the team at Gold Coast Business News could upload and manage all of their articles themselves quickly and easily.

As a magazine, Gold Coast Business News makes its money through advertising. So, the magazine wanted to offer its advertising clients the chance to reach a larger audience by promoting their business on the Gold Coast Business News website. However, they also needed the site advertising to be self-managed, so they could organise and control it themselves to save on costs.

Solution

A Bluehype website was the perfect solution for Gold Coast Business News. The team at Bluehype worked with creative company Cocojambo to create an attractive and functional website that looks great and is very easy to use and search. Bluehype also developed an article listing solution that allows Gold Coast Business News to upload their magazine stories into an articles manager, where they can edit and delete them, as well as control how and where they are listed on their website. This was an ideal solution for Gold Coast Business News because the software is very easy to use and reduces the time they spend on archive management.

Gold Coast Business News also wanted to their website to generate revenue for them through advertising, and Bluehype was able to facilitate this for them. Bleuhype's software allows Gold Coast Business News to manage the advertising space on their website and even track the statistics of the advertisements. This simple system means that they can make money from their site with little effort.

Products Used

• Standard website
• Advertising Manager
• Article Listing software
• Database Marketing

Click here to view out the Gold Coast News Site

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