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Originally Hunt and Hunt, one of Australia's largest law firms, Cooper Grace Ward separated to become an independent entity in March 2006. Their range of expertise is wide with specialist divisions in multiple levels of law and industry.
The Brief
With the change, Cooper Grace Ward had a fantastic opportunity to implement a new brand, including a website. The website needed to reflect their high profile that they have developed over the last 25 years, and strongly portray their high level of expertise in the market. They also wanted to position themselves as a forward thinking law firm that was highly up-to-date.
The Solution
The solution involved a combination of web and database marketing systems. In particular, Bluehype focused on the navigation to ensure that the site was easy to use. A strong section of the site was also used for Cooper Grace Ward to display latest news and articles that would show they were regularly up to date with what is going on. The design was simple yet elegant, and ensured that Cooper Grace Ward's new brand was strongly portrayed.
Products Used
View website: www.cgw.com.au
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